Case Study

Ironclad Fitness: 45% Decrease in CAC.

Client Snapshot

Industry

HVAC

Location

Phoenix, AZ

Service

Full-Service Scale

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The Problem

Elite Air was invisible in the ‘local map pack’ despite having 15+ years of experience. They relied entirely on word-of-mouth and were getting outbid by new competitors. Their digital footprint was dormant, allowing lesser-experienced firms to capture premium local search intent.

Baseline Metrics

Revenue

$25k/mo

Lead Vol

12/mo

Conv. Rate

5%

THE GROWTH STRATEGY

To bridge the gap between Elite Air’s current performance and their market potential, we developed a three-pronged acceleration strategy focused on local relevance and high-intent capture.

Hyper-Local Relevance

Optimizing for the exact neighborhoods where Elite Air's highest-margin calls originate.

Intent-Based Acquisition

Shifting budget from brand awareness to 'emergency' search terms with immediate ROI.

Frictionless Conversion

Building dedicated landing pages designed specifically for mobile users in 'HVAC distress'.

Phase 01

Precision Local Domination

Phase 02

Tactical Execution

The Impact

Revenue

trending_upUp from $25k

Leads

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Per Month

 

Efficiency

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Lead-to-Close

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Key Insights

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