Turning off-season into steady revenue for an AC contractor

Every engagement tracked in booked calls, new patients, and revenue — not vanity metrics.

Industry

Residential HVAC

Location

St. Petersburg, FL

Engagement

90 days

Services

Local SEO · Ads · Web

+142%

More booked service calls

3.4x

Return on ad spend

The challenge

This contractor did excellent work and had loyal repeat customers — but almost every new job came from referrals. When referrals slowed, so did revenue. They had a bare-bones website that didn’t rank, no reviews strategy, and a small ad budget quietly draining with nothing to show for it.

In a market with dozens of established competitors, they were effectively invisible to the homeowner typing “AC repair near me” at 9pm with a broken unit. Every one of those searches was a booked job going to someone else.

What we did

We focused on the three levers that move fastest for a local HVAC business — getting found, getting trusted, and getting the call:

  • Rebuilt the site for conversion. Fast, mobile-first, with click-to-call and a booking form above the fold on every page.
  • Owned the local map. Optimized the Google Business Profile, fixed listing inconsistencies, and launched a review system that added 40+ five-star reviews in two months.
  • Turned on profitable ads. Rebuilt Google Ads around high-intent repair keywords with tight geo-targeting, so no budget leaked outside the service area.
  • Tracked every call. Call and form tracking so we knew exactly which dollars produced which booked jobs — and could double down on what worked.

The results

Your market has the same opportunity

Book a free 20-minute growth call and we’ll show you where the booked jobs are hiding in your service area.

warning

The Problem

Baseline Metrics

Revenue

Revenue

Lead Vol

Revenue

Conv. Rate

Revenue

THE GROWTH STRATEGY

To bridge the gap between Elite Air’s current performance and their market potential, we developed a three-pronged acceleration strategy focused on local relevance and high-intent capture.

Phase 01

Precision Local Domination

A strategic pivot focusing heavily on Map Pack Engineering and high-intent Paid Search. We identified that Phoenix homeowners don’t browse for HVAC repair; they search in distress. Our strategy prioritized capturing immediate need over brand building.

Phase 02

Tactical Execution

The Impact

Revenue

Revenue

trending_upUp from $25k

Leads

Revenue

trending_up

Per Month

 

Efficiency

Revenue

trending_up

Lead-to-Close

lightbulb

Key Insights

“Local trust is engineered, not just earned. In home services, speed-to-lead is the ultimate growth lever. The competitor who responds in 60 seconds wins 80% of the business, regardless of who has been in business longer.”

Ready for Similar Results?

Stop bleeding leads to faster competitors. Let’s engineer your local market dominance.